Hello!
I'm Chidera. I'm a product marketer, copywriter, and content marketer.

I'm a product marketer and content strategist. I build messaging frameworks and content systems that translate product complexity into clear, profitable growth for technical B2B and luxury e-commerce brands.

With 8 years of digital marketing experience and a strong foundation in Product marketing and management, I blend strategic thinking with expert execution across the entire product lifecycle.

📌 What I Do:

🔹 Product Messaging & Positioning: Solve the "clarity test" problem with frameworks that resonate.
🔹 Go-to-Market (GTM) Strategy: Launch products with content that drives adoption.
🔹 Conversion Optimization: Craft landing page and e-commerce copy that builds trust and reduces friction.
🔹 Sales Enablement: Develop battlecards and case studies informed by real win/loss data.
🔹 Content Strategy: Build authoritative content hubs for every stage of the buyer's journey.
🔹 Market Intelligence: Guide strategy with Voice of Customer (VOC) and segmentation analysis.

From defining your narrative to building a results-driven content system, I partner with you to make it happen. Let's talk. 

Product Messaging & Positioning

End confusion & align teams. I develop the core Positioning Statement and Messaging Canvas. This resolves the Clarity Test and ensures your Product, Sales, and Marketing teams speak with one unified, profitable voice.

Audience Research & Strategy

Know your ideal buyer. I’ll conduct persona research and competitive intelligence to define the target audience and the exact messaging needed to pivot, ensuring every dollar spent targets the right buyer.

Technical Content & SEO Strategy

Build authority and convert organically. Develop a content plan that includes content cluster maps, thought leadership, and original research to achieve your goals, utilising target audience and industry insights, competitive research, and a bit of marketing ingenuity.

GTM Strategy & Launch Content

Mitigate risk with a targeted product launch. I’ll build the complete GTM blueprint, managing your content architecture and creating high-impact assets for successful market entry and sustained adoption.

Conversion Copywriting & CRO

Design, write, and build high-converting pages optimized for maximum clarity, leads, and sales. Iit Landing Pages, Product Pages, and Pricing Pages to drive higher demo sign-ups and purchase rates.

Sales Enablement & Win/Loss Analysis

Empower your sales team to win more deals. Translate insights from Win/Loss interviews and VOC data directly into high-impact Sales Battlecards, Case Studies, and objection-handling guides that align marketing output directly with sales pipeline velocity.

I currently provide product marketing, copywriting, and content marketing services as a freelancer to a variety of brands. Recently, I’ve worked with brands like Yuichi.co, a luxury espresso cup e-commerce brand. I was also a product manager and product marketer for Edupeerhub, an Edtech startup.

That said, my journey is unconventional, built on a disciplined pivot from scientific research to high-value marketing strategy.

I leverage a Product Management Diploma and deep expertise from the CXL Product Marketing Minidegrees to align strategic foundations (Positioning, GTM) with clear execution (high-converting copy).

As a freelancer, I’ve worked closely with Founders, Sales teams, and Heads of Marketing to align content strategy with audience and business goals. Some examples include my work for DIGNA.AI as a content strategist during its early phases, where I provided the positioning and messaging framework that continues to drive the brand, three years after I left.

Some of the content pages I’ve worked on have achieved and sustained Google page 1 rankings for years. No matter the brand I work with, I bring fresh eyes, an analytical and strategic mindset, ready to dive deep and transform raw ideas into tangible assets that will grow your business.

ANALYTICAL FOUNDATION

Before I became a digital marketing expert, I studied Pure and Analytical Chemistry with 2nd Class Upper honors. This academic discipline taught me more than just equations; it instilled an analytical rigor that I apply to every marketing challenge I face. I treat every campaign as a scientific experiment, focusing on Hypothesis, Experimentation (CRO/A/B Testing), and Data Synthesis. This unique perspective allows me to dissect complex products to translate scientific jargon into clear, revenue-driving value propositions.

CONTENT STRATEGY + EXECUTION

Before transitioning into product marketing, I’ve worked as a Content Writer, Strategist, and Editor for brands such as Merchant Maverick, NaturesMace, and EDEN, as well as marketing agencies like Coozmoo.

I am skilled in:

• Conversion Copywriting (CRO): Applying psychological frameworks to eliminate customer anxiety and friction on landing pages and product pages.
• Technical Content: Creating technically accurate yet accessible whitepapers and thought leadership content that establishes authority in high-stakes niches.
• SEO & Systems: Designing systematic Content Cluster Maps and managing editorial workflows to ensure scalable, predictable organic growth.

My inbox is always open. You can contact me with the contact form here or with the details below:

Email: chideraonyeagubor@gmail.com